8 Most Common Marketing Challenges: Betting on Influencer Marketing or Performance Marketing?

Here is the list of most common requests of businesses to digital marketing agencies. We summed up our observations and added some remarks from Forbes` ad HubSpot`s journalists. And made conclusions about the solutions performance marketing and influencer marketing can provide in 8 most typical marketing requests.

1. I want to generate traffic and leads

Performance marketing will be your magic wand in this case. Performance marketing is a bit annoying, pushy, and yet it’s effective as it can generate traffic and leads in a shorter period. Influencer marketin g can also become a catalyst for your traffic especially if you choose the right influencers. More than that, influencer marketing can attract the right audience to your website, the one that will stay with you until the end. Both models can provide you with quick results soon after the launch of a campaign. The difference is obvious: performance marketing gives results only when the campaign is active while influencer marketing will generate traffic and leads years after the campaign is over.

2. I want to pay for visible results only and control the budget

You should understand that influencer marketing is more effective in the sense that it generates leads…