Influencer Marketing Trends in 2023: What to Expect

Vitalii Malets
4 min readFeb 15, 2023

Influencer marketing has become a popular strategy for brands to reach and engage their target audiences. In fact, according to Business Insider Intelligence, global spending on influencer marketing is expected to reach $13.8 b in 2021 and is projected to grow to $22.3 billion by 2025. As we look into 2023, it’s clear that the influencer marketing industry will continue to evolve and innovate. This post will explore top trends likely to shape the industry in the coming years.

Trend 1: Using AI tools for content creation

AI tools for content creation are one of the hottest trends to look out for in influencer marketing in 2023. AI tools like ChatGPT can help influencers and brands generate creative ideas, create scripts, and even develop posts for social media. This streamlines the content creation process and can help generate more unique and personalized content.

Trend 2: Short-form video content

Short-form video content is on the rise and is among the most popular forms of content across all social media platforms. Brands that want to create engaging and shareable content in 2023 should consider utilizing platforms like TikTok, YouTube Shorts, and Instagram Reels.

Trend 3: Twitter as a top platform for interactions

Twitter has been a popular platform for influencer marketing for a long time. In 2023, we expect Twitter to be even more relevant as a top platform for collecting audience feedback and interactions. Twitter’s real-time nature makes it an excellent platform for brands to keep a pulse on what their target audience is saying and what they care about.

Trend 4: Video content and creation in YouTube communities

YouTube communities are growing, and video content creation is becoming even more critical for influencers and brands in 2023. A report by Think with Google found that YouTube is the platform where people are most likely to discover new products or brands. Brands that want to capitalize on this trend should consider partnering with influencers who have a strong YouTube presence and building communities around their products or services.

Trend 5: The rise of virtual influencers

Virtual influencers have been around for a while, but they are expected to continue growing in popularity in 2023. These digital characters are created using computer-generated imagery (CGI) and are often seen as more reliable and trustworthy than real influencers. This trend presents an opportunity for brands to create more engaging and creative campaigns that break the norm and stand out.

Trend 6: Niche influencer marketing

In 2023, brands will collaborate more with micro-influencers and nano-influencers with smaller but highly engaged audiences in specific niches. This trend responds to the increasing skepticism that more prominent influencers may have less influence than previously thought. By collaborating with niche influencers, brands can create a more targeted and authentic message.

Trend 7: Augmented reality (AR) influencer campaigns

Augmented reality (AR) influencer campaigns will be an even more prominent trend in 2023. With AR filters and effects, brands can create more interactive and engaging campaigns involving their audiences uniquely and creatively. This trend will only become more relevant as AR technology advances and becomes more accessible.

Trend 8: Influencer-owned brands

Influencer-owned brands and the increasing trend of influencers launching their product lines. More influencers are expected to launch their product lines or become brand partners. This trend allows influencers to leverage their audience and expertise to create successful product lines, which creates new opportunities for influencer-brand collaborations.

Trend 9: Long-term partnerships and building sustainable relationships with influencers.

Brands will be looking to form lasting connections with influencers, and in return, influencers will seek to align themselves with brands that share their values and long-term vision.

Trend 10: Focus on brand purpose and aligning with influencers who promote shared social or environmental missions.

Influencer marketing will move beyond the traditional approach of promoting products and services to build a brand purpose that aligns with the influencer’s message and values.

In conclusion, influencer marketing is here to stay, and the industry is only set to grow in 2023. With the rise of new technology and social media platforms, the opportunities for brands to connect with their target audience and create engaging campaigns are endless. To stay ahead of the curve, brands should consider incorporating these emerging trends into their influencer marketing strategies.

If you’re looking for a platform to help you execute your influencer marketing campaigns, check out

Publicfast is an all-in-one influencer marketing platform that enables brands to connect with influencers to promote their products or services. With a focus on making influencer marketing more accessible and streamlined, offers a suite of tools and services to help brands find the right influencers, create effective campaigns, and track the results in real time.

Discovery by Publicfast is one of the essential products offered by the platform, allowing brands to search and filter through a massive database of influencers on Instagram and YouTube. And with the Publicfast Marketplace, brands can easily create and manage campaigns with influencers across multiple social media platforms, including Facebook, Instagram, YouTube, TikTok, Twitch, and LinkedIn.



Vitalii Malets

Founder of — an all-in-one influencer marketing platform that helps brands connect with influencers to promote their products or services.